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Poland regulates how devices may be promoted. MediGear partners work to those rules and avoid a problem that catches newcomers.
Poland is the largest healthcare market in Central Europe, with hospital purchasing spread across voivodeships and municipal owners and a substantial private hospital sector alongside. Public tenders are numerous, competitive and formally scored.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to Polish businesses selling into voivodeship and municipal hospitals, university clinical centres, private hospital groups, laboratories and dental practices.
Three program tracks are open to Polish businesses. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who know how a Polish public tender is scored and how a challenge is mounted.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — a single voivodeship, a pairing such as Masovia and Łódź, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to companies entered in the Polish National Court Register with a genuine route to healthcare buyers. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply retailers and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and rehabilitation equipment resellers
Tender fluency beats scale. A small Warsaw agency that knows how scoring criteria are weighted outperforms a larger firm that bids generically.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of Australian buyers.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices sold anywhere in the European Union fall under Regulation (EU) 2017/745, which fixes classification, conformity assessment and post-market duties before any supply arrangement begins. The national competent authority is the Office for Registration of Medicinal Products, Medical Devices and Biocidal Products, covering market surveillance, vigilance and national notification; its guidance is published by URPL.
Poland has applied national notification duties to entities placing devices on the domestic market alongside European obligations, together with rules on the advertising of medical devices. Polish-language labelling and instructions are expected, and the wider structure is set out in the EU medical devices framework.
Consignments brought in from outside the customs union pass through the National Revenue Administration under Union Customs Code procedures. MediGear is not the economic operator of record for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Advertising compliance is an unusual first consideration here. Poland regulates how medical devices may be promoted, and a partner working to those rules avoids a category of problem that catches newcomers.
Second is submission breadth. Hospital purchases are grouped, so the value a partner is eligible for depends directly on how much of the group they can cover.
Manufacturing and logistics depth is the third. Polish warehousing and road links make the country a practical distribution base for Central Europe as well as a market in itself.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Polish framework and is not legal, regulatory or professional advice. Requirements under Regulation (EU) 2017/745, and the national notification, advertising and language provisions administered by the Office for Registration of Medicinal Products, Medical Devices and Biocidal Products, depend on the device, its classification and the role each party takes. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the voivodeships you cover you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to companies entered in the Polish National Court Register with a genuine route to healthcare buyers: equipment distributors and importers, independent sales agents, online medical supply retailers, biomedical engineering firms, practice fit-out companies, and dental, laboratory or rehabilitation resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for Polish businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners cover their own trading costs, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings simply follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be one voivodeship, a group of them, or national coverage of one product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
Poland has applied national notification duties to entities placing medical devices on the domestic market, alongside the CE marking and conformity assessment required by Regulation (EU) 2017/745. National rules also govern how devices may be advertised. MediGear is not the economic operator of record for partner products, so confirm your own duties with the office.
Polish-language labelling and instructions for use are expected for devices supplied to users, and public tender documents treat this as a formal condition. The precise scope depends on the device, its class and its intended user, so confirm the requirement for each product before bidding.