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A product not recorded in the tracking system cannot reach Turkish public buyers. MediGear partners settle that before quoting.
Turkey combines a large public hospital network buying through centralised tender with a private hospital sector serving substantial medical tourism demand. A national product tracking system means nothing can be supplied unless it is registered in it.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to Turkish businesses selling into ministry public hospitals, city hospital complexes, private hospital groups in Istanbul and Ankara, laboratories and dental clinics.
Three program tracks are open to Turkish businesses. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who understand how centralised public tendering and private group purchasing each operate here.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — a single province, a region such as Marmara or the Aegean, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
The program is open to companies holding a Turkish tax registration and a genuine route to healthcare buyers. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply retailers and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Medical tourism clinic, dental and laboratory equipment resellers
System registration capability is the qualifier. A firm that can get products into the national tracking system quickly is worth more than a larger one that cannot.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of Australian buyers.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices are regulated by the Turkish Medicines and Medical Devices Agency, whose framework is aligned with the European regulation on medical devices. Devices and the economic operators handling them must be recorded in the national product tracking system, and guidance is published by TİTCK.
Registration in the product tracking system is a practical precondition for supply, including for public tender participation and reimbursement, and is filed by the Turkish importer or authorised representative. The system itself is operated at ÜTS.
Import clearance is administered by the Ministry of Trade, which applies customs procedures and product safety controls at entry. MediGear is not the registration holder for partner products and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Tracking system registration is the first gate. A product that is not recorded cannot be supplied to public buyers, so getting manufacturer documentation in order is the priority before anything else.
Second is department-by-department reach. City hospital complexes are equipped in stages, and a supplier covering several categories competes for far more of each stage.
Medical tourism demand is the third. Private clinics serving international patients buy high-specification equipment on their own authority and decide quickly.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Turkish framework and is not legal, regulatory or professional advice. Requirements administered by the Turkish Medicines and Medical Devices Agency, including registration in the national product tracking system and the duties of the Turkish importer or authorised representative, depend on the device, its classification and the supply arrangement. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the provinces you cover you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
The program is open to companies with a Turkish tax registration and a genuine route to healthcare buyers, including equipment distributors and importers, independent sales agents, online medical supply retailers, biomedical engineering firms, hospital project companies, and clinic, dental, or laboratory resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for Turkish businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners cover their own trading costs, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be one province, a region, or national coverage of one product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
As a general rule, yes. Devices and the economic operators handling them must be recorded in the national product tracking system, and registration is a practical precondition for supply, public tender participation and reimbursement. The filing is made by the Turkish importer or authorised representative. MediGear is not the registration holder for partner products, so confirm your position with the agency.
A CE marking is central, because the Turkish framework is aligned with the European regulation, but it is not sufficient on its own. Registration in the national product tracking system and the appointment of a Turkish importer or authorised representative are separate requirements. Confirm the position for each product before quoting.