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Switzerland sits outside the EU device market, whatever suppliers assume. MediGear partners get the Swiss paperwork right the first time.
Switzerland buys medical equipment at high specifications through cantonal hospital groups and a substantial private sector, and it sits outside the EU regulatory system. That last point now shapes market entry more than anything else.
MediGear is a UK-registered medical equipment distributor and B2B marketplace working with verified manufacturers and healthcare buyers in more than 80 countries. Its partner program opens that catalogue to Swiss businesses selling into cantonal and university hospitals, private clinic groups, specialist practices, laboratories and dental practices.
Three program tracks are open to Swiss businesses. Different business models, the same catalogue behind them — the right one depends on how much of the transaction you want to own.
Agents introduce qualified hospitals, clinics, distributors and procurement teams to MediGear. The role focuses on generating opportunities and connecting buyers with the team; MediGear handles quotations, supply, documentation and fulfilment. Earnings are commission-based on confirmed sales; no purchasing or inventory is required, and sales materials and product support are provided. It suits consultants and independent representatives who understand how cantonal hospital groups and private clinics each reach a decision.
Distributors represent MediGear in an agreed country, region or territory and actively develop the local market — a single canton, a language region, or national coverage of one product group. Products are purchased at distributor level for onward supply, and territorial rights may be exclusive or non-exclusive. Market development, commercial support, and regulatory and import coordination are included.
Resellers purchase at wholesale and resell independently through an existing medical business, online store, sales network or customer base. Order quantities are flexible, and you sell on your own terms to your own customers. Resellers operate independently without territorial or official distribution rights, so there is no territorial commitment and no market development obligation.
A Swiss commercial register entry and an existing route to healthcare buyers are what qualify a company. Applications commonly come from:
Equipment distributors and importers already supplying public and private hospitals
Independent sales agents with contacts in theatre, imaging, pathology or dental
Online medical supply retailers and e-commerce operators
Biomedical engineering firms adding equipment sales to service contracts
Practice fit-out, day surgery and healthcare project companies
Dental, laboratory and rehabilitation equipment resellers
Regulatory positioning is the qualifier. A partner who understands the Swiss authorised representative requirement is far more useful than a larger firm that assumes EU rules apply directly.
Competitive margins. Partner-level commercial terms apply across the catalogue, with performance recognised for partners who hit agreed targets.
Full product catalogue. Certified equipment across diagnostics, surgical and therapeutic, lab and pathology, sterilisation, hospital furniture, dental, ENT and ophthalmic, rehabilitation, orthopaedic, cardiology, gastroenterology, neonatal, dermatology, veterinary and spare parts.
Sourcing and quotation support. Send an enquiry and the team sources the product, negotiates with the manufacturer and returns a documented quotation — including items outside the current catalogue.
Direct partnerships team. Order queries, supplier negotiations, logistics coordination, and after-sales issues go straight to the team by email, so you can focus on selling rather than chasing suppliers.
Marketing support. Co-branded brochures, digital assets, product imagery and joint campaigns you can put in front of Australian buyers.
Regulatory support. Country-specific import guidance, certification documentation and connections to local regulatory consultants for market entry questions.
Medical devices are regulated under the Swiss medical devices ordinance, administered by Swissmedic, which supervises the market and handles vigilance. The framework mirrors the European regulation in substance while operating independently of it, and guidance is published by Swissmedic.
Since mutual recognition with the European Union lapsed for devices, a Swiss authorised representative and Swiss-specific labelling obligations apply to foreign manufacturers, and importers and distributors carry their own registration duties. Instructions are expected in the relevant national languages, which usually means German, French and Italian. Federal health policy sits with the Federal Office of Public Health.
Goods arriving from abroad clear through the Federal Office for Customs and Border Security, which applies Swiss tariff and permit controls. MediGear is not a Swiss authorised representative and does not give regulatory advice.
Apply online. Complete the partner application form and tell us about your market, your experience and which track interests you.
Discovery call. The partnerships team reviews your application and arranges a call to discuss goals, coverage and fit.
Agreement and onboarding. Sign the partner agreement and complete onboarding, including commercial terms, product training and marketing assets.
Start earning. Begin selling, distributing, or referring while MediGear coordinates manufacturing, documentation, and freight.
Independent framework knowledge is the first advantage. Many suppliers still treat Switzerland as part of the EU market, and a partner who does not get the paperwork right the first time.
Second is breadth across languages and categories. A cantonal group fitting out a department wants one counterparty able to do both.
Multilingual documentation is the third. Files prepared in German, French and Italian cover the whole country, and that preparation is reusable across neighbouring markets.
This page is published for general business and information purposes and is not an offer of partnership. MediGear reviews all applications, and approval is not guaranteed. Any partnership that proceeds is governed by the written terms agreed between MediGear and the partner. Product availability, category coverage, territory arrangements, commercial terms and any commission or margin structure vary by application and may change. The regulatory information here is general information about the Swiss framework and is not legal, regulatory or professional advice. Requirements under the Swiss medical devices ordinance, administered by Swissmedic, including the appointment of a Swiss authorised representative and the registration duties of importers and distributors, depend on the device, its classification and the role each party takes. Partner businesses remain responsible for confirming what applies to their own products, and should obtain qualified regulatory, customs or legal advice where required.
Apply with your business details, the cantons you cover you cover and the track that interests you. The MediGear partnerships team reviews every application and will come back to you to discuss it.
Any business holding a Swiss commercial register entry and selling into healthcare may apply: equipment distributors and importers, independent sales agents, online medical supply retailers, biomedical engineering firms, practice fit-out companies, and dental, laboratory or rehabilitation resellers. Speciality experience carries more weight than company size.
Three. Sales agents introduce hospitals, clinics, distributors and procurement teams and earn commission on confirmed sales without holding stock. Authorised distributors represent MediGear in an agreed territory, purchase at distributor level and develop the local market. Resellers buy at wholesale and resell independently through a business they already run, without territorial rights or commitments.
No. Joining is free for Swiss businesses. There are no registration charges, subscriptions or upfront payments required to become an agent, distributor or reseller. Distributors and resellers purchase the products they sell, and partners cover their own trading costs, such as local delivery, storage, and any marketing they run beyond the assets MediGear provides.
Agents earn commission on confirmed sales rather than a retainer. The rate depends on the product category, the order value and the volume you bring, and is confirmed in writing before you begin introducing buyers. Because agents hold no stock and carry no inventory risk, earnings follow completed orders.
Exclusive territorial rights are available to qualified distributors who can demonstrate market reach, financial capability and alignment with MediGear standards, and are assessed case by case. Non-exclusive distribution is also offered and is more common for partners entering a new product category. A territory may be a canton, a language region, or national coverage of one product group.
Partners receive onboarding, product knowledge materials, regulatory guidance for their market, sales tools and co-branded marketing assets. The partnerships team handles order queries, supplier negotiations and logistics coordination, including certification and customs documentation for inbound consignments.
Switzerland applies its own medical devices ordinance, administered by Swissmedic. Since mutual recognition with the European Union lapsed for devices, foreign manufacturers must appoint a Swiss authorised representative and meet Swiss-specific labelling obligations, while importers and distributors carry their own registration duties. MediGear is not a Swiss authorised representative.
Instructions for use and labelling are expected in the relevant national languages, which in practice usually means German, French and Italian. The exact requirement depends on the device, its class and its intended user, so confirm the position for each product before quoting.